Caitlin Friedman

Our company hosted a webinar to share the benefits of a new product that we launched with prospective clients. I was tasked with designing a marketing campaign to promote the webinar event. I incorporated fresh colors and imagery to capture attention and create excitement, making sure they stayed true to our core brand identity and remained consistent across all marketing channels.

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The stakeholders wanted the campaign to have refreshed branding so I made sure to incorporate new imagery and styles that were updated, but also stayed true to the brand. My role involved developing a suite of promotional materials that were strategically used across various channels, including email, social media, and the webinar itself.