Caitlin Friedman

A symphony orchestra client needed a new design for an opening day performance and they were looking for an exciting way to showcase the event. Instead of creating a static standard set of banner ads with just images I noticed the client had videos on their website of the orchestra playing. To make the ads more engaging I decided to incorporate the videos and designed HTML5 video ads. It was a great way to have the creatives be more engaging and the client loved how I thought of something other than traditional static imagery. The campaign successfully drove a significant increase in ticket sales.